Visual marketing is becoming increasingly important and allows businesses to develop unique personal brands marketing your massage therapy business tends to pair well with overall wellness topics from self pampering to healthy living. Massage therapy business plan basics creating a business plan is your first and most important step toward earning a living as a massage therapist putting your career goals and operational plans into writing is important whether you plan to work as an employee or be self employed. For many clients the worst part of a massage is the end when they have to get dressed and drive home consequently mobile massage services are booming especially in busy metropolitan areas a mobile massage business has little overhead and can operate on a virtual shoestring. Basic massage marketing plan outline part a highlight your strengths customer service use in promotion i plan to revise my brochure business card and website so they state that i have free onsite parking massage services think about the services you offer clients ie swedish massage with relaxing extras . Marketing helps to promote your massage business set goals for in house marketing publicity social media and advertising incorporate goals for each of these in an overall marketing plan all marketing goals must be focused and measurable otherwise money spent will be like throwing darts hoping to hit a target
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